Closing the Knowing Doing Gap 

• Programme overview

  Over the last number of years, a common challenge has emerged across sales teams. Most teams already know what drives results. The challenge lies in consistently taking the actions that produce them.

  This is known as the Knowing-Doing Gap – the gap between knowing what drives performance and consistently following through on the actions that produce results.

  This highly engaging programme is designed to help sales teams close this gap, improving consistency, strengthening accountability and ultimately enhancing sales performance.

• Learning outcomes

  Participants will:

  • Understand why people fail to follow through even when they know what to do.
  • Learn how to close the gap between knowing what drives results and consistently applying it.
  • Build the habits, mindset and behaviours behind sustained sales performance.
  • Increase consistency in the daily actions that drive results.
  • Understand how small daily habits compound into long-term performance.

  The goal is simple: To close the Knowing-Doing Gap and drive stronger sales results.

• Who is the course for

  This programme is suitable for:

  • Sales Directors
  • Sales Managers
  • Business Development Managers
  • Account Managers
  • Sales Executives
  • Business Owners responsible for revenue generation.
• What is involved

  This highly engaging programme combines practical learning, discussion and reflection to help participants identify the behaviours that influence performance and develop strategies to improve consistency and accountability.

  Participants will explore:

  • Why people fail to follow through even when they know what to do.
  • The Knowing–Doing Gap and how it impacts sales performance.
  • The habits, mindset and behaviours of high-performing sales professionals.
  • Practical strategies to improve consistency in the daily actions that drive results.
  • How small daily improvements compound into long-term sales success.