Learning outcomes

By the end of the course each learner will be able to:

Set up business platforms on twitter, Instagram and facebook

Understand how to engage, attract and connect with their audience

Understand what Tools are available to support Social Media and how to use them

Understand Content Management and how to implement it on Social Media Sites

Understand the importance of using video and how to implement it on your social media sites

Who is the course for

Anyone in business who wants to promote their business embracing the power of social media

Modules

Instagram – set up a business account, show your company’s personality via content and engagement, use of hashtags, call to action

Facebook

Set up business page, complete facebook details, Algorithms, investing in advertising, content management

Twitter

The perfect bio, interesting content, attracting your audience, tweeting times, use of # and twitter chats, engagement, analytics

Content Management

Products, Images, Behind the scenes, Team, New arrivals, Stories, Step by step guides,

Interview clips, Blog snippets, Exclusive offers, Company stories, team stories, How to’s …..show you are the expert!

Video

FB live, Twitter live, Instagram video, You Tube, Tutorials – screencastomatic/crowdcast

Tools

Content Cal – content planning

Feedalpha – schedule content

Bonjoro – surprise and delight your customers

Brand24

Canva – Image design

Mailchimp – Email marketing

Google analytics

Trainer Profile

TBC