Start date: 10 December 2018

Duration: 1 Day (9am - 5pm)

Location: The Mill Enterprise Hub, New Road Link, Greenhills, Drogheda, Co. Louth

Certificate: N/A

Cost: RRP €195 / Non-Member €88 / Member €70 (Please bring your own Laptop or you may hire one for €50) Fee inc tea/coffee & Light Lunch

Course code: N/A

Programme overview

Due to recent algorithm changes, being up-to-date on all things social media is pivotal to any businesses’ marketing strategy… especially as Ireland is one of the largest users of social media in the world and when you look around cafés, bus stops, restaurants and shopping centres, this is clearly evident. This time people spend on social media offers a huge opportunity for your business to communicate and connect with your customers in a way that was never possible before at times that were previously off limits. If you offer good communication, the next step is to convert them into life-long customers. In this one-day social media workshop you will learn how to use the various social channels available to you to help grow your business. Best practices will be shown, as well as inside tricks and more for the most effective social media platforms.

Learning outcomes

By the end of the programme each learner will be able to:

  • Run an advertising campaign on Facebook
  • Master the use of Twitter and understand the twitter algorithm
  • Optimise your use of Linkedin
  • Learn more about the use of Instagram
  • Devise your own Social Media Strategy
  • Understand why you should be investing time and money in Social Mediasting

Who is the course for

The workshop is designed for anyone who wants to develop their social media skills in order to increase their leads and revenue



  • Recent algorithm changes
  • Facebook advertising
  • Running a promotion
  • Best practice
  • Facebook Insights (analytics)


  • Different tools available online (free and paid)
  • How to measure how far your tweets travel
  • Hashtags – what are they and when should you use them
  • The Twitter algorithm


  • Optimising your profile
  • LinkedIn groups
  • Using LinkedIn for advertising
  • LinkedIn’s algorithm


  • Using hashtags
  • Giving your photos context
  • Free tools available to you

Trainer Profile

Six Two Digital – with over 18 years combined marketing communications experience, sixtwo digital can help you get the most out of social media marketing activities by using different channels the way they were meant to be used – by being social. We can also help you get more from your digital marketing channels and have a proven track record in doing so. They analyse and respond to your business objectives and needs with buzz-word free tailored plans to meet those objectives. They provide genuine solutions from genuine people – you won’t find any rock stars, gurus or ninjas here. They offer strategy development, content marketing, social advertising, campaign management, training and email marketing as part of our services. Get in touch and see how six two digital can help your digital needs.

Colm Hanratty – Managing Director has over 13 years of experience in digital marketing. He began his online marketing career at, the world’s number one hostel booking website. During his time there he was responsible for establishing and growing their social media presence on a global scale. His work took him around the world as he produced award winning travel videos, guides and podcasts. His YouTube videos have generated more than 9.5million views to date. Colm has was won numerous awards for his work including a IIA Net Visionary Award for podcasting, an Irish Web Award for videography and Ireland’s only Webby Award in 2010, also for his video work. Since leaving Hostelworld he has been working with companies from a range of industries to deliver successful and measurable social campaigns. He also lectures on social media at the Marketing Institute of Ireland.

Applications Closing on December 1st 2018