Start date: 05 June 2019
Duration: 1 Day (9am - 5pm)
Location: tbc
Certificate: N/A
Cost: Non-Member €150 Member €120 Fee inc tea/coffee & Light Lunch
Course code: N/A
Programme overview
This course will teach you how to use social media platforms to drive your business and engage successfully with your audience
Learning outcomes
By the end of the course each learner will be able to:
Set up business platforms on twitter, Instagram and facebook
Understand how to engage, attract and connect with their audience
Understand what Tools are available to support Social Media and how to use them
Understand Content Management and how to implement it on Social Media Sites
Understand the importance of using video and how to implement it on your social media sites
Who is the course for
Anyone in business who wants to promote their business embracing the power of social media
Modules
Instagram – set up a business account, show your company’s personality via content and engagement, use of hashtags, call to action
Set up business page, complete facebook details, Algorithms, investing in advertising, content management
The perfect bio, interesting content, attracting your audience, tweeting times, use of # and twitter chats, engagement, analytics
Content Management
Products, Images, Behind the scenes, Team, New arrivals, Stories, Step by step guides,
Interview clips, Blog snippets, Exclusive offers, Company stories, team stories, How to’s …..show you are the expert!
Video
FB live, Twitter live, Instagram video, You Tube, Tutorials – screencastomatic/crowdcast
Tools
Content Cal – content planning
Feedalpha – schedule content
Bonjoro – surprise and delight your customers
Brand24
Canva – Image design
Mailchimp – Email marketing
Google analytics
Trainer Profile
TBC