Social Media Workshop

Start date: 05 June 2019

Duration: 1 Day (9am - 5pm)

Location: tbc

Certificate: N/A

Cost: Non-Member €150 Member €120 Fee inc tea/coffee & Light Lunch

Course code: N/A

Programme overview

This course will teach you how to use social media platforms to drive your business and engage successfully with your audience

Learning outcomes

By the end of the course each learner will be able to:

Set up business platforms on twitter, Instagram and facebook

Understand how to engage, attract and connect with their audience

Understand what Tools are available to support Social Media and how to use them

Understand Content Management and how to implement it on Social Media Sites

Understand the importance of using video and how to implement it on your social media sites

Who is the course for

Anyone in business who wants to promote their business embracing the power of social media


Instagram – set up a business account, show your company’s personality via content and engagement, use of hashtags, call to action


Set up business page, complete facebook details, Algorithms, investing in advertising, content management


The perfect bio, interesting content, attracting your audience, tweeting times, use of # and twitter chats, engagement, analytics

Content Management

Products, Images, Behind the scenes, Team, New arrivals, Stories, Step by step guides,

Interview clips, Blog snippets, Exclusive offers, Company stories, team stories, How to’s … you are the expert!


FB live, Twitter live, Instagram video, You Tube, Tutorials – screencastomatic/crowdcast


Content Cal – content planning

Feedalpha – schedule content

Bonjoro – surprise and delight your customers


Canva – Image design

Mailchimp – Email marketing

Google analytics

Trainer Profile


Applications Closing on September 25th 2018