Online Brand Activation Programme

Start date: 02 June 2020

Duration: 3 Webinars Tuesday Evenings 6.30-8pm on following dates: June 2nd, 9th & 16th

Location: online

Certificate: n/a

Cost: RRP €130 Non-Member €90 Member €65

Programme overview

ONLINE BRAND ACTIVATION
Learn how to achieve a powerful digital strategy with bullet-proof branding. Learn the fundamental elements of branding What do we mean when we talk about branding? And why is it so important? Defining & Positioning Your Brand What is the personality of your business, and who are you trying to appeal to? Core Values & Purpose Statement What are the subtle promises you make to your customers, and are you making the right statements? What are the words you own? Understanding brand equity What does it mean when a brand has equity, and how can you express it?

Learning Outcomes

Learn how to achieve a powerful digital strategy with bullet-proof branding.

On this course you will learn the fundamental elements of branding What do we mean when we talk about branding? And why is it so important? Defining & Positioning Your Brand – What is the personality of your business, and who are you trying to appeal to? Core Values & Purpose Statement – What are the subtle promises you make to your customers, and are you making the right statements? What are the words you own? Understanding brand equity What does it mean when a brand has equity, and how can you express it?

Who is the course for

This course is very suitable for anyone who wants to develop their business brand and improve their online communication with their customers

Modules

Week 1 – Bullet-Proof Branding 

Week 1 is all about setting the scene for creating an authentic, strategic brand identity. We will  work together to identify the crucial elements of a brand strategy & the ways in which it can be applied & expressed.

By the end of this session attendees should be equipped with the fundamentals of brand strategy, and should understand it’s so much more than just a logo!

Social Media Landscape Overview of social media platforms, usage, behaviours, demographics etc. Social Media during the COVID crisis Examination of current behaviours & trends, some implications & opportunities for business Channel Selection What channel mix is going to be most beneficial to your business? Optimising Your Organic Social Media What does well-executed account set up look like, and why does it matter?  Planning A Conversation Calendar How to plan your online conversations to match the strategic objectives of your business.

Week 2 – Set Your Social to Stunning

Week 2 is all about applying the learnings from week 1 in the context of social media. We will explore the very fundamental rules of engagement when considering social commerce and will be drilling into optimisation of organic accounts.

By the end of this session attendees should be confident in how to strategically communicate their bullet-proof brand strategy online.

Week 3 – Demystifying Digital

Week 3 is where we get into the detail of commercialising your online strategy. This is where we start to explore how to execute a brand through paid digital channels. We will get into the detail of how a paid strategy is planned, created and executed looking at Facebook Ads Manager.

By the end of this session, attendees should be confident to plan an online strategy that is an authentic reflection of their brand.

Developing a Paid Social Strategy How to build and plan a paid digital marketing campaign, some of the rules of engagement for each platform. Content Development Exploration of formats, creative styles and information that is needed for online advertising Facebook Ads Manager Setting up your Facebook & Instagram campaigns using FB Ads Manager. A step-by-step overview of how to build & execute a campaign. Integrating digital advertising with Google Analytics Overview of UTM tracking codes, where you get yours and why they are so important in understanding behaviours online

Trainer Profile

TAMARA HOWARD COMMUNICATIONS? WWW.TAMARAHOWARD.COM

Tamara Howard is an energetic, creative and shrewdly-organised professional combining over 10 years of management experience in consumer marketing, project management, branding, brand strategy development, advertising, email marketing and concept development.

She prides herself on developing & nurturing great Client relationships and can provide a wide range of services, depending on needs.

Having worked extensively in corporate marketing, Tamara has fostered partnerships with some of the finest designers, animators, videographers and event management professionals in the business. This allows her to provide truly exceptional, comprehensive services to her Clients.

 

Applications Closing on June 2nd 2020