Illuminate female Entrepreneur Programme

Start date: 02 March 2020

Duration: 7 Days (once a week on Monday) March 2nd, 9th, 16th, 23rd, 30th and April 6th and 20th 9am-5.30pm

Location: The Mill Enterprise Hub, New Road Link, Greenhills, Drogheda, Co Louth

Certificate: NA

Cost: RRP €2995 Non-Member €1499 Member €1272 Fee will inc tea/coffee & Light Lunch

Programme overview

This course will run for one day a week for 7 days on the following dates: March 2nd, 9th, 16th, 23rd, 30th and April 6th and 20th. This course is a Business Management and Leadership Programme which is accredited by QQI (Quality & Qualifications Ireland) at Level 6, Minor Award. 16 participants will be selected for this programme, which will fast track female led businesses, to develop their business and leadership skills, achieve scale and create employment. Participants will be given the knowledge, skills and understanding to commercialise sustainable and profitable products and services that customers need and want.
The Illumination of the Newgrange solstice was first seen over 5000 years ago. The definition of Illumination is “to make lucid or clear, or to throw light on a subject”. This course continues a tradition of creativity and innovation, as participants will be guided by Ireland’s most experienced tutors, and will develop a Business Case Model that will act as a practical guide to direct their business.
Six trainers will deliver 12 modules. At the end of the course participants will be required to complete a mandatory assignment, for QQI exams. For the assignment participants will be asked to submit a completed Business Model Canvas (the criteria for scoring will be advised on day 1 of the programme) and on Day 7 each participant will be presenting an Investor Pitch to Assessors (scoring will be advised).
Certificates of completion will be presented on Day 7, and all participants will automatically become part of the DCU Ryan Academy Female Entrepreneurship network which will enable them to attend all networking events organized by the DCU Ryan Academy.

All participants on this course will have the option to avail of a hot desk for FREE at The Mill Enterprise Hub during course. That is an additional value of €320 and will give you an opportunity to co-operate and work together with other trainees.

Learning outcomes

Think like an entrepreneur

Business plan for your business environment

Identify your market and customer and create a marketing plan

Be aware of how to project manage and business risk manage

Create a sales strategy

Understand financial management

Learn how to choose, lead and build your team

Know the legalities of setting up your business

Learn how to sustain and grow your business

Prepare and practice your pitch for your business


Who is the course for

We are looking for female participants who are currently considering setting up a business, or who have been in business for the past 2 years.


Module 1:  Introduction to Entrepreneurship & Business Management

  • Tradesperson or Business Owner?
  • Challenges in managing & growing a small business
  • Growth & diversification
  • Thinking like an Entrepreneur

Module 2: Business Planning for your Business Environment,

  • Challenge of a changing business environment
  • What is Strategy?
  • Why write a business plan?
  • Business environment analysis tools – what they are and how to use them
  • Identifying and implementing a sustainable business model

Module 3: Marketing Management & Branding

  • What is marketing?
  • Identifying your market and your customer
  • Market Segmentation
  • The marketing mix
  • Social Media
  • Digital Marketing

Module 4: Project Management

Module 5: Business Risk Management

Module 6: Sales Strategy & Process,

  • Sales Strategy
  • Design & Implementation of sales processes
  • How & What we do in Sales for the Organisation
  • Creating the Sales Pipeline
  • Goals, measures and Accountability

Module 7: Financial Management, Funding Models & Revenue

  • Accounts for Business
  • Overview of Revenue Requirements
  • Cash flow
  • Benchmarking & Valuing Business Performance
  • Sources of funding

Module 8: Leadership Styles: Building your Team,

  • Identifying and Allocating key Roles in your Team
  • Founders, employees, mission, intent, values. Managing a growing business.
  • Why is EQ essential in Team Building & Leadership
  • Why is emotional capital so powerful in building your team and sustaining successful businesses

Module 9: Legal for Start Ups

Module 10: Sustaining & Growing your Business,

  • Managing the Now and Planning for the Future
  • Sources of Funding
  • Prospects and opportunities for the construction sector
  • The innovation process described
  • Sustaining for growth

Module 11: Pitch Preparation for Skills Demonstration

  • The Problem you Solve
  • Who you are?
  • What you do?
  • Practice your Business Plan Pitch

Module 12: Skills Demonstration – ‘Investor Pitch’ to Panel, Certificate Ceremony & Final Wrap Up.

Trainer Profile


Applications Closing on March 1st 2020