Email Marketing with Tamara Howard

Start date: 05 October 2023

Duration: 5th, 12th and 19th October 14.00-16.30

Location: Online

Cost: Member €70 | Non-Member €130

Course code: EMTH

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    Each course will differ in their admissions requirements. Some may include education level requirements, current employment, interview processes or previous experience for example. Most courses and trainings will require a minimum number or trainees and will have a maximum number of attendees. Therefore, your expression of interest does not in any way guarantee a place on a particular course/training. We will, of course, try to accommodate you on the next available course/training.

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    Programme overview

    It’s time to take a fresh approach to how you view your marketing efforts, and rather than frustrate yourself with bursts of disappointing campaigns, why not take a step back an look at the bigger picture. This course focuses on the importance of harnessing your email marketing strategies for the best possible outcome.

    Learning outcomes

    Email is one of the most effective channels when it comes to marketing. Email provides the opportunity to deliver value and bring delight directly into your audience’s inboxes, therefore understanding effective email marketing components is key. In this course, learn how to approach email marketing strategically and holistically.

    Who is the course for

    This course is suitable for anyone involved in or looking to be involved in the marketing or advertising of their business.


    Module 1

    • Creating Compelling Email Content
    • Creating Customer Personas
    • Building an Email List
    • Elements Of Great Email Design
    • Q&A + at-home experimentation info

    Module 2

    • Review of Module 1 & Q&A on anything that cropped up during the week’s experimentation
    • Customer Segmentation
    • Email Campaign Planning
    • Analytics & Measuring Success
    • Selecting the Best Email Provider
    • Q&A + at-home experimentation info

    Module 3

    • Review of Module 2 & Q&A on anything that cropped up during the week’s experimentation
    • Compliance & basics of GDPR
    • Advanced Email Marketing Strategies

    o   Event-based triggers

    o   Email Automation

    • Email Deliverability
    • Technical set-up: SPF, DKIM and DMARC records

    Trainer Profile

    Tamara Howard is a strategic marketing consultant and trainer. Tamara specialises in helping businesses to connect to their core visual identity and execute with intention online, in print, on social etc. She has delivered award-winning email marketing campaigns for global brands such as O2, Three, 48 and AXA and works to bring these big-brand methodologies to small businesses with big vision.

    To Book Call 083 - 027 8518 or email