eBusiness

Start date: 29 August 2019

Duration: 2 Days 29th & 30th August 9am-4.30pm

Location: tbc

Certificate: n/a

Cost: Non-Member €300 Member €240

Programme overview

This eBusiness course is designed to equip learners with skills in developing eBusiness Strategy, creating an online business, and running an online business. It shows you how to design an eBusiness Digital Model and especially relevant for online start-ups. It is highly suited for those who are currently working in online businesses and organisations with an online presence.

Learning Outcomes

By the end of the course each learner will

  • Have an understanding of what eBusiness is
  • Learn different eBusiness models
  • Build an eBusiness Strategy
  • Learn how to create and run an online business

Who is the course for

This course is very suitable for anyone establishing or running an internet start-up, anyone involved in eCommerce, eBusiness or Digital Marketing, anyone working in a Marketing role, who wishes to acquire eBusiness skills or for business owners who wish to take advantage of the internet as a channel for doing business.

Modules

Unit 1: Introduction to eBusiness

  • What is eBusiness
  • Common eBusiness Applications
  • Internet Start-ups
  • Emerging Trends in eBusiness

Unit 2: eBusiness Models

  • Business-to-Consumer (B2C)
  • Business-to-Business (B2B)
  • Consumer-to-Consumer (C2C)
  • Consumer-to-Business (C2B)

Unit 3: eBusiness Strategy

  • Key questions to be addressed
  • Mission
  • The business application
  • Market strategy
  • Technology strategy
  • Operations
  • Financial model

Unit 4: Building an Online Business

  • Site and app development
  • Digital marketing
  • Fulfilment and operations
  • Online and mobile payments
  • 4Data management
  • Security and controls
  • Legal and ethical considerations
  • Business supports

Trainer Profile

TBC

 

Applications Closing on August 9th 2019