Digital Marketing for your business

Start date: 29 June 2021

Duration: 6 Afternoon sessions - Tuesdays & Thursday 2pm - 5.30pm Jun 29, July 1, 6, 8, 13, 15

Location: Online

Certificate: n/a

Cost: Member €190 Non-Member €250

Course code: MKDMFull

Programme overview

This Digital marketing for business program is a series of 6 session half day sessions that offer practical relevant skills to the business owner and social media managers.
On completing this course, you will have the practical skills needed to implement a digital marketing strategy that allows you to increase your presence online.
This will help increase brand awareness and drives sales for your business regardless of industry type.

Learning Outcomes

By the end of the Digital marketing for business course each learner will

Have an understanding of what digital marketing is and how to use it to benefit and increase their business and turnover

Learn how to plan and implement a digital marketing strategy

Understand how to use SEO to optimise the online presence and accessibility of their business

Master pay per click advertising

Learn how to use Analytics to diagnose your business and look for opportunities

Learn how to use email marketing, facebook, instagram, youtube, twitter and blogging for business

Master Digital Display Advertising

Learn how to devise and implement a successful eCommerce strategy

Relevant practical examples are given throughout by a trainer that runs her own digital marketing agency working with small and medium Irish businesses to generate leads and increases sales. Templates are supplied so you can implement the learnings, links to free or low-cost apps and platforms are supplied so you can start your online journey even with the smallest of budgets.

Who is the course for

This course is very suitable for anyone who wants to develop their business by using Digital Marketing and eCommerce. It is for anyone working in a marketing role, who wishes to acquire eBusiness skills or for business owners who wish to take advantage of the internet as a channel for doing business.

Modules

Making your Website work Harder for you.
Social Media Management & Planning (part one)
Social Media Management & Planning (part two)
Creating Content for your Business
Email Marketing & Google Ads
Marketing Strategy – Building your online presence.

Trainer Profile

Joanne O’Brien (TalentPool) has many qualifications in sales and marketing, but her greatest asset is that she has implemented this theory in day-to-day business life. She has 20 years’ experience of working with both large and small organisations in addition to currently running a successful freelance marketing agency for start-ups and small business. She offers practical advice and examples to show how sales and marketing can enhance any business

 

 

 

Applications Closing on June 28th 2021