Key Account Management (Online)


SKU: BMKAM1 Category:

Product Description

Aimed at Key Account Managers with responsibility for business development:

5 * 1.5 hour sessions – Morning of May 17th, 24th, 31st and June 14th, 21st

At the end of this programme you will Develop and practice the skills required to achieve genuine customer connection; the key to mutually better outcomes:
ii. Build the participants understanding of the key changes in commercial objectives of their customer base and how to respond both in Strategic Account Planning and in Negotiations
iii. Up skill participants to gain the specific understandings they need on a customer by customer basis through, use of data and insights, identifying the best practice processes and the different skills required to make the processes work for them.
iv. How to develop an agile and growth mindset to build the required relationship with their thinking to operate successfully in the new environment
v. Facilitate the up skilling of the participants in developing and delivering revised sales presentations that reflect the key benefits now required by their customers and deliver a strong commercial rationale for their business objectives and to do this in a virtual medium
vi. Develop Strategic Account Plans and agree the implementation of these plans through a world-class approach to Joint Business Planning (JBP) negotiations

Additional information

Select Member Type

Member, Non-Member